About Conrad

Growing up in New York City’s Artsy Lower East Side during the early 1970’s and 80’s, Conrad Rochester discovered his passion for music and dance. As the multicultural neighborhood began bubbling with individuals that are now considered legends, Conrad was engulfed by the energy of music, dance and art of this era. Initially, at the age of 9 with the Hustle, he discovered his keen ability to grasp and master movements. Then later as a young teenager, he became involved in the B-Boy Scene as a member of Fresh 14 and the Rockwell Crew. Self taught and motivated through competition, Conrad’s movements were elevated through local battles and inspiration from Martial Arts films. Competition with neighboring crews such as Scrambling Feet and BVD Crew built Conrad’s respect and talent among established peers. He was enticed by the fruition of this form of dance into Breaking and House through the incorporation of more foot and floor work. Particularly, house dance because of it’s free spirit, positive vibes and ability to captivate beauty through movement. It was no surprise that at just 17, he was already accepted and known as a member of the Loft and Paradise Garage Movements. During this time he was mentored and inspired by Perry, Archie Burnett, Carlos Sanchez, Jusun San AKA Chino 3, and Malcolm AKA Nick II in addition to many other gifted and established dancers in the House Community. Through his movement, Conrad has continued to mesmerize and entice audiences on so many levels of life. He has had cameo appearances in several dance films including “Wild Style”, “Maestro” and the most recent “Check Your Body at the Door.” Conrad has also performed and choreographed for various dance companies and artists including Dance Warriors Project, Vissi Dance Company, Louie Vega, Mr. V, Mrs. Patty, The Martinez Brothers , The Legendary House of Ninja, Niles Ford’s dance-umentary “In Search of the Invisible People”, James “Cricket” Coulter’s Astral Kinetic Urban Project and Teatro LATEA. He is constantly judging and teaching locally and internationally for several annual events such as Chicken and Beer, Guardians of the Dance, Mi Casa Holiday, Meeting Hip Hop (Brazil), Open Extreme (Brazil) to his own weekly practice The Loft Practice. He is the man behind the brands House Dance International (HDI) and The Funk Box NYC. His most recent venture is the Hangtime Party, a weekly event for dance expression and community building. Conrad has used his dynamic energy, good nature and lifetime Rolodex of diverse contacts to catapult his career into a slew of new angles. From promotions and party hosting to teaching and management with some of the best Mmsial talent in the House scene today. As a father of two teenage boys and a baby girl, Conrad recognized a need to preserve the history of this art form and navigate its future. His latest venture is the global marketing of the house dance movement with All Urban Freestyle Dance, Inc a freestanding organization geared toward the education and documentation of urban dance culture. Look out for new functions and events in the next coming year! When he is not involved in the front end of the music scene, he works with some of NYC’s top event management companies to create product launches, premieres and top shows. Conrad has provided stage hand and production assistance for the US Open, Back to the Future Anniversary, Red Bull BC1 Championship, Top Chef, House MD, TLC Home Improvement and Teatro LATEA along with many more.

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